Blueprints

Market-tested, CMO-approved practices.

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The foundational elements of B2B positioning
By Bob Wright, Alison Murdock, and Jennifer Sikora

Learn the core elements of a differentiated, buyer-centric positioning strategy that drives urgency, clarity, and revenue growth.

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How startups can leverage paid search to target high-intent B2B buyers
By Ben Driscoll, founder and CEO at Integrated Demand

Learn the fundamentals of building cohesive B2B paid search programs that capture and convert high-intent buyers.

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Seven outbound fundamentals to set your SDRs up for success
By Rex Biberston, founder and CEO at No Fluff Selling

Explore the seven core fundamentals every SDR team needs to book more meetings and drive pipeline growth.

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How to work with B2B influencers
By Allyson Klein, principal at TechArena

A step-by-step guide to identify and engage with B2B influencers that align with your brand and marketing objectives.

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