How to Work with B2B Influencers

By Allyson Klein, Principal at TechArena

B2B influencers can provide trusted, independent voices that validate your company and products and help you:

  • Build brand awareness
  • Build authority and thought leadership in your industry
  • And create customer traction in your demand-gen activities

But brands often choose influencers that don’t align with their message or rush into poorly defined agreements.

So, how do you identify and engage the right influencer for your marketing objectives and build strong, mutually beneficial relationships?

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In this Blueprint, we walk step-by-step through how to work with B2B influencers.

Allyson Klein
Allyson Klein has over two decades of experience as a marketing leader in the tech sector. Her curiosity for what inspires innovation drove her to start her first podcast over a decade ago, reaching over 10 million listeners. Allyson founded TechArena in 2022 to spotlight leading-edge innovation featuring inspirational stories from the industry and under-recognized voices.

A step-by-step guide to identify and engage with B2B influencers that align with your brand and marketing objectives.

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How to Work with B2B Influencers

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