Paid search is the best ad channel for B2B startups to build targeted, intent-driven campaigns. But while search ads can deliver a high-ROI, they’re also high-expense, and you can easily burn through budget just figuring out what works.
So, how do you build a cost-efficient paid search program that drives quality clicks and conversions?
In this Blueprint, paid search expert Ben Driscoll shares his proven process for building paid search campaigns that capture high-intent B2B buyers. Including:
- Identifying intent-focused keywords: Learn how to target high-intent hand raisers searching terms for solutions like yours?
- Structuring and segmenting campaigns: Build cohesive campaigns around brand, non-brand, and competitor keywords to maximize your budget and ROI.
- Match message to intent: Create ad copy and landing pages that validate buyer intent and create a cohesive, low-friction experience.
- And more!
Are you getting started with paid search or looking to improve your current program? Download the Blueprint today to learn the fundamentals for building focused paid search campaigns that reach buyers who are ready to engage!
